Marketing from Home: Calling into the Void?

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Many of my writer-friends and publisher-friends are struggling this year. Convention after convention has been cancelled, and those in-person opportunities to talk about the work make up the bulk of sales for some of us. 

Attracting attention for small press and independently produced books is an uphill climb to begin with and a major tool in the kit was lost to COVID. Several have resorted to holding a Go Fund Me just to stay afloat/in business. 

I don't know yet how it's affecting my sales--there's lag when you work with a publisher. My last royalty check covered the first quarter, January-March, which still included conventions. It was higher than average. So, I'll see how the August statement compares when it gets here. 

I had two new releases in this span: Friend or Foe (novella, book 1.5 in the series) dropped right at the end of March and The Good Will Tour (novella, book 2.5 in the series) dropped in early May. So, that means I've got more revenue streams with that publisher right now. My first book in the series was on 99¢ sale on Kindle for most of the quarantine. I'm hoping all that helped. 

I've been taking advantage of online opportunities, participating in filmed Zoom panels, online convention content, podcasts, and readings. I've set a summer goal of producing one video a week for my YouTube page, which I definitely don't produce content for often enough. Some of these online opportunities take less time than my in person events would have--a couple of hours shut away in my office, but no road trip, networking meal before or after, or hotel stay. Others take longer because I have to learn new things to be able to participate. But it's much harder to gauge the reach. Who's watching? 

There's so much digital content out there, and the amount has only grown with everyone isolating at home and finding they have the time. Who's going to watch me read when they could listen to Patrick Stewart or Yo-Yo Ma? Even if I recolor my hair and buy new curtains. 

So maybe I'm wasting my time, but I try to look on the positive side. It's my nature to remain hopeful. All this digital footprint I'm building will linger and even if no one listens the week it's released, that great talk I had with Michael G. Williams on Public Domain Radio will there indefinitely. Someone could stumble across it at any time and discover an enthusiasm for the Menopausal Superheroes. 

That makes it worth it. 

And even if I don't find an audience this way, at least I still get to talk books and writing with bookish writing friends. The experiences themselves lift and enrich me. That's always worth it! 

Switching Gears

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I've been working on a novel for about a year (a gothic romance, working title The Architect and the Heir). It's going well and I want to keep plugging away on it. I gave myself "until school ends" to finish a draft…and I failed to do so. 

I made great progress, especially considering that I do this part time and you know…COVID, police violence, terrifying fascism rearing its ugly head everywhere. If 2020 is the year of seeing clearly, I sometimes wish I could back to being blind. 

And now, I have to shelve A&H and switch gears, hard turn to starboard. 

The reasons are positive. I have a contract! That's a lucky position for an author to be in: knowing I have a publisher ready and waiting for my book, willing to help bring it out there into the world. 

But contracts come with deadlines--external deadlines, imposed because of schedules for editing, proofreading, cover art, etc. My next deadline is January, which means it's time to set down Devon and Victor and pick up the Menopausal Superheroes again or I won't make it. 

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I'm also coming back to this series after a nearly two year break during which I worked primarily on other fiction: short stories, editing for work that already been submitted, and another shelved novel before this one. So, I'm feeling a little daunted. 

This is the first time in my writing career (all five years of it) that this has happened to me. I've heard other writers talk about juggling different projects and now I finally understand how wrenching it can be to slam on the brakes and screech to a halt, leaving good rubber on the road, so I can keep my promises. It's not that I don't love the other projects, too--I totally do! It's just the moment of switching gears that hurts a bit. 

I'm hopeful though, that Devon and Victor will be there waiting for me when I come back to them. I've made good notes about where the story is going. I have already managed to set it aside three times in the past few months to complete edits on novellas for the Menopausal Superhero stories, and each time I fell back in within a few days. 

Any advice for me on switching gears and finding my groove on the new thing quickly? The clock is running guys, so I need to get this booty moving! I'd love to hear your ideas in the comments!

Women's Fiction Day: Focus on Speculative Women's Fiction

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Today is Women's Fiction Day, which might have some of you saying, so what's "women's fiction"?

Like most definitions and categories, you might get a slightly different answer depending on who you ask. But I like this one from the Women's Fiction Writer's Association (a fabulous and supportive organization I am a proud long time member of):

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Women's fiction books can cross-categorize and also be thrillers, or historical fiction, or adventure stories or any number of other things. 

My Menopausal Superhero series is women's fiction. It's also science fiction or fantasy (depending on who is shelving the books today: superhero falls under both of these genre umbrellas). It's action and adventure, too. But at the heart of the story, we have a group of women struggling to come to terms with life-changing events and we follow them through that journey. So, it's women's fiction. 

GIVEAWAY! One digital copy of the volume of your choice from the series to a randomly selected commenter on this post. Please leave me an email address or another way to contact you in your comment and I'll choose a random winner on 15 June 2020. If you wish to enter without leaving contact information publicly, leave a comment and email me separately at contact@samanthabryant.com  I won't add you to my newsletter unless you ask me to (or you can do that yourself here). 

Of course, I'm only one of many women out there writing speculative women's fiction and this seems like the day to highlight some of the innovative work by my colleagues. There can't be too many stories that give us the chance to follow a woman's journey AND enjoy the pleasures of speculative fiction at the same time! Here are some books to check out to celebrate the day: 

	Stephanie Alexander's Cracked Slipper series mixes women's fiction with fairy tale enchantment. She also penned Charleston Green, a work of Southern women's fiction featuring a ghostly murder mystery.
	Virginia King writes the Secrets of Selkie Moon series, modern psychological thrillers with a mythical twist, peppered with a cast of quirky characters.
	Laurel Anne Hill’s novel, THE ENGINE WOMAN’S LIGHT, is a spirits-meet-steampunk, coming-of-age heroic journey of Juanita Elise Jame-Navarro in an alternate 19th Century California.
	Diane Byington's newest release If She Had Stayed, is a blend of women's fiction, thriller, and time travel.
	Rachel Dacus's work explores ghosts and time travel alongside friendship, romance, and sisterhood.
	A L Kaplan writes character-driven science fiction, dystopian, and fantasy. In Star Touched, 18 year old Tatiana is running from her past and her star-touched powers 8 years after a meteor devastated earth's population.

Check out the Treasure Hunt on the WFWA page for a chance to win a variety of women's fiction in celebration of the day!

IWSG: Shhh! It's a Secret

Welcome to the first Wednesday of the month. You know what that means! It's time to let our insecurities hang out. Yep, it's the Insecure Writer's Support Group blog hop. If you're a writer at any stage of career, I highly recommend this blog hop as a way to connect with other writers for support, sympathy, ideas, and networking.

If you're a reader, it's a great way to peek behind the curtain of a writing life.

June 3 question - Writers have secrets! What are one or two of yours, something readers would never know from your work? 

The awesome co-hosts for the June 3 posting of the IWSG are Pat Garcia, J.Q. Rose, and Natalie Aguirre! Be sure to check out their posts after you read mine. 

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I can tell you, right? This is a safe space? 

Okay. Here's goes: 

The truth is: I don't know what I'm doing. 

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I really thought I would by now. 

I'm almost 50 years old. I've read a lot of books about writing and biographies of writers. 

I've been working as a (part time) professional writer for five years, and I've been writing in one way or another since I could hold a pen. 

I've had three novels, two novellas, and a dozen or so short stories accepted for publication. 

One year, I made enough money on my writing that it impacted my taxes. 

That's a measure of success I dreamed about all my life. 

But still, every time I sit down to the page, every time I consider a marketing strategy, every time I take part in an event, there's this little moment of panic when I realize that I'm making this up, that there isn't a clear and correct path to follow because there are thousands of ways to do this and all of them are good and bad. 

Choosing a path, within a career or even within a story used to give me serious analysis paralysis. I wanted to choose the *right* way. So I would research, consider, and dither for years on end. It's why I was forty-two before I committed to regular, disciplined writing and actually finished something substantial. 

It took me that long to realize that the only way forward is to choose a path and commit to it. You can backtrack if turns out to be a dead end (I certainly have!), and try another fork in the road (that too!), but if you don't try something, you'll just stand there all your life and never get any nearer to your goals. 

So, yeah, five years into making this a career, I still don't know what I'm doing, but that doesn't scare me anymore. In fact, it's kind of exciting, realizing how much there is still to learn, how much further I can grow. 

That's my secret cap, I'm always learning. 

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May Reads

Reading has always been my escape, well, as long as I can remember anyway. But like a lot of readers I've talked to recently, falling into a story has been harder than usual for me during quarantine. 

That got worse here at the end of May with police violence leading to protests that became riots. My low-level restless anxiety and imagination full of what-ifs whipped into something larger and harder to ignore. I know a lot of creatives are struggling similarly, with creation as well as consumption of art. I'm managing slow forward progress on my writing still, and am hopeful I can pick up my pace again when the school year ends here in a couple of weeks. 

Despite my struggles, I still read eight books in May, and I really liked six of them. 

I read three books written by friends and colleagues: Gidion's Hunt by Bill Blume, Chasing the Dragon: A Sherlock Holmes Romantic Mystery by Alexandra Christian, and The Reckoning by DM Taylor. 

I've read other books by Alexandra, and I know from being there for some of her readings that her work is clever, sexy, and spiked with humor. Chasing the Dragon: A Sherlock Holmes Romantic Mystery was no exception. Her imagined love story for Sherlock Holmes plays beautifully in the known world of those stories while bringing Alexandra's strengths into play. I hope she writes more in this universe! 

Bill and I have been on panels together at conventions for a few years now, but I hadn't yet read any of his work. Gidion's Hunt  was sweet in a wholesome sort of way, especially considering that it's a story about a teenaged vampire hunter. I loved the family relationships and it looks like Bill has a great foundation for future books in the series in this first volume. 

DM Taylor is a writer I know from Instagram. The Reckoning is a time travel thriller with elements of women's fiction. I enjoyed it quite a bit! It took me a little longer to read this one because I read it as a Kindle edition, and I'm suffering from screen-time overload right now, which is making me prefer paper and audiobook reading to ebooks. 

I also read three graphic novels this month. Graphic novels can be read quickly, often in a single sitting, and the combination of art with narrative really works to suck me in when my attention is scattered. The Sixth Gun, Volume 3: Bound really pleased me. I read the first two in this series last month and loved the way this volume took the focus to Gord and deepened his backstory. I'm looking forward to reading more in this series!

Newprints and Endgames by Ru Xu were passed my way by my thirteen-year-old daughter who loved them. She's a huge fan of Blue, the main character, and I can see why--she's so forthright, scrappy, and determined. Unfortunately, the storytelling disappointed me in that the narration pulled back from hard emotional moments, avoiding conflict that the story really needed. 

The second volume in particular felt rushed, like two books worth of story had been crammed into only one. Still, it evokes a Little Orphan Annie feel in a wonderful steampunk setting and there's a lot to recommend them, especially to younger readers. 

My last two reads were disappointments. I'd been looking forward to reading The Starless Sea by Erin Morgenstern. I loved the cover and the premise of a secret society surrounding story and books intrigued me. I had positive memories of The Night Circus, so thought I might enjoy another book by the same author, but it really just didn't grab me at all. All atmosphere (gorgeous, beautifully rendered atmosphere) and no substance. Too light on plot and characterization to keep me, especially under current circumstances. 

Steppenwolf by Hermann Hesse was my First Monday Classics Book Club choice for the month and it was a slog for me. I kind of had a feeling it was going to be, just remembering the kinds of people who touted its praises back in my undergrad years--almost exclusively entitled young men I didn't like all that much. But, still, I tried to go in without bias and give it a go. 

I found some beauty and insight in the text, but was left with the overall yucky feeling that I get from reading literary representations of male academics having midlife crises which they overcome by having affairs with far younger women. 

There's nothing for me in a story like that. I can't sympathize with the main character, and often can't sympathize with the young woman either because she's a manic pixie dream girl or a complete cypher. Maybe this one was the first novel of this type? I don't know. But it didn't feel innovative or interesting. I've seen this story many times and it's irritated me every time. 

Luckily I'm finishing May in the middle of two good books I'll tell you about in June: Magic for Liars by Sarah Gailey and The Haunting of the Tenth Avenue Theater by Alex Matsuo. 

What did you read in May? What's next on your list? I'd love to hear your thoughts in the comments. 

Art is Essential: Shakespeare in Quarantine

Critical Read put out a call recently for short nonfiction posts about art that is seeing you through the pandemic. They rejected my submission, but were kind about it and invited me to submit something else, with a focus on an American artist. I probably will. In the meantime, I highly recommend checking out the posts on their site (and, of course, mine below).

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Shakespeare in Quarantine

I often turn to poetry when my soul is troubled, especially older, metered poetry. The rhythm soothes me while the language pulls me out of my here and now and transports me to another time and place. This time, it’s Shakespeare seeing me through the quarantine.

Shakespeare’s birthday, April 23, is also the day that my husband and I had our first date, on which we watched a movie production of one of the Bard’s plays, 10 Things I Hate About You. We’ve made a tradition of celebrating our anniversary with a Shakespearean performance every year since as near to the day as we can manage, live when possible, recorded when not.

So, it seems apropos that it is Shakespeare in a thoroughly modern context that is pulling me through right now. Each day, I wait for Patrick Stewart to upload his daily sonnet video to social media and I find a quiet space to sit and listen alone, just me and Sir Patrick and the day’s verse. As I write this, he’s been recording a sonnet a day for nearly two months.

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A post shared by Patrick Stewart (@sirpatstew) on Mar 21, 2020 at 4:25pm PDT

He began with Sonnet 116 “Let me not to the marriage of true minds/Admit impediments” which of course, I already loved. I fell in love with it when I first read it as an undergrad, and again when Kate Winslet’s Marianne of Sense and Sensibility quoted it breathlessly, and yet again when Sir Patrick Stewart read it to his wife who held a phone to record the moment for us.

Words written more than four hundred years ago are performed for me by a spaceship captain in the privacy of my own home. What a gift!

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What art is seeing you through quarantine? I'd love to hear about it in the comments!

Publishing in Quarantine: My New Releases

Publishing is always weird. There are so many moving parts in this business, and whether you have a traditional publisher who navigates some of it with and for you or you do it all independently STUFF HAPPENS!

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Luckily, improvisation and creativity go together, so we find new ways to move forward.

When conventions had to cancel for quarantine, content was moved online.

When book launch celebrations and events couldn't be held in person, social media and digital meeting spaces grew to fill that need.

When production and delivery delays occur, we learned to roll with it and be grateful for readers that will support us even when there are snags.

So far, quarantine has meant that two conventions I was scheduled to be a part of were cancelled. One of them has moved a fair amount of the content online, which helps, but it's not the same kind of charge I get from doing it "live and in person" even if online means potentially a broader audience because you're not limited by time and space.

I had TWO book releases under quarantine so far. I don't actually know how they are doing sales-wise yet, since there's lag between information on sales going to my publisher and being conveyed to me. I'm trying not to worry over it. The nice thing about books is that they don't "spoil"--you can read them a long time after they were released and still enjoy them. I'm lucky in that my creations have a long "shelf life" in that way.

It's *still* exciting! Even when I can't have an in-person launch party or sell my books from an author table at a book fair or convention, I still get a jolt just knowing that my book babies made it out there into the world. Look at the set now! There are five sisters in the Menopausal Superheroes family now!

Personally, I'm buying more books than usual, but I know that books are on the inessential list for families that are struggling financially. We're lucky in la Casa Bryant, with both parents still able to work full time, from home. My mortgage payment doesn't rely on my book money. I teach, too, so I'll make it even if the quarantine means fewer sales.

I'm glad my publisher put book one in the series on longterm sale. It's a good time for escapist fiction, and 99¢ is within most budgets, even on lockdown. (BTW: Falstaff Books has *all* their first-in-series books on 99¢ sale for the time being)

Take care of yourselves out there. These are strange times, indeed, and more strange times are likely on the horizon. Remember that heroism comes in all shapes and sizes. May you find the strength you need for whatever battles you must fight!