A to Z: Going Indie: R is for Reviews

 

Welcome to Blogging A to Z! My theme this year is Going Indie. I hope you enjoy it. Don't forget to check out the other participating blogs.  

In the algorithm games, one of the horses writers are betting on is reviews. Indications seem to be that having reviews for your book increases the likelihood that your book will be surfaced in different kinds of searches, get added to lists, and just generally be more discoverable.  

Is it true? It's hard to know. It's like Amazon would just be straightforward, direct, or honest with either the authors who sell there or the customers they sell to. It's all smoke and mirrors. Google's not really better. 

But I figure it doesn't hurt and might help. So, I set out to get reviews for my GenX romances in the months leading up to release day. I figured ANY reviews were better than none, but I'm hoping for 20 reviews for each book. 

Here's what I tried: 

1. Asking my audience: I put out feelers in some engagement groups I'm in on Instagram, posted sign-up forms for ARCs on social media, and offered ARC access in my newsletter. How'd it go? Well, so far, for Not Too Late, 11 people requested ARCs through those channels, and 2 have posted about it. Of course, I'm writing this on April 13th and release day isn't until April 28th, so they still have time!

2. NetGalley: My entire N post was about NetGalley, so I won't repeat all the details here. But the short version is that I paid for a slot in a NetGalley co-op ($63 for one month, as opposed to $500 for one book directly), and netted 10 public reviews for Not Too Late so far. I also did this for Acid Reign and Ready or Not. 

3. BookSirens: Another ARC service that connects authors and readers. They've had my book available about 3 weeks at this writing, and only 4 people have selected it to read, and 1 person has reviewed. I'm wondering if I should have done this earlier in the process to allow more time. 

 In contrast, for Stories for Shadow Hill I sent a copy to two friends who said they would review and that was all the effort I made in that regard. To date, that book still has zero reviews. 

See, up there next to the title? No stars, no reviews at all. (sad trombone noise)

 

From past experience, I know that reviews do matter. People are reassured, when taking a chance on a new author, if there are reviews. My first Menopausal Superhero novel, Going Through the Change, for example, has 713 reviews on Amazon and I have anecdotal evidence at least that just the number of reviews was enough to convince some folks to give it a try. 

I don't even get upset about so-called "bad" reviews. After all, what a review is meant to do is tell you whether this particular story worked for a particular reader. You're dreaming if you think there's a book out there that will please EVERYONE and sometimes those "poor" reviews reveal the very thing about the book that would delight a different reader, so they still can help with sales. 

Getting reviews isn't easy, and I won't know for a little while yet if all these effort will help my book find a broader audience or not. Reading reviews is a whole different kind of difficult, and I don't advise spending too much time there. But I also don't advise ignoring reviews all together. They can be useful!

Reviews give me pitch language. Seeing how readers describe my book gives me categories, phrases, and descriptions I can use to hand-sell my book, make social media posts, and use in advertising. It's sort of like sorting through feedback from a focus group, especially if you can distance yourself emotionally from the more harshly worded criticism.  

Reviews also give me food for thought in improving my craft in general. Going Through the Change was my first published novel, so I'm willing to admit it has flaws. For example, most lower star reviews complained that the ending of this first-in-series book was too much of a cliffhanger. 

I could have gotten defensive about that. After all, it's a superhero book and the comic book and pulp material that inspired me in the first place is chock full of cliffhangers. But instead, I took that to heart and as I wrote the rest of the series, I tried to better balance wrapping up one book satisfyingly while still flowing into the sequels. That "cliffhanger" complaint isn't there in the reviews of the other books nearly as often, so I think I found a better balance, at least so far as the evidence reveals. 

So, review what you read, y'all! Especially if it's by someone small potatoes like me. It helps! Even when you didn't like the book that much.